How to use the cloudmonkey.__project__ function in cloudmonkey

platform = str(sys.platform).lower()
    if 'win32' in platform or 'win64' in platform:
        requires.append('pyreadline')
    else:
        requires.append('readline')

# Upgrade notes for 5.3.0
print "If you're upgrading, run the following to enable parameter completion:"
print "  cloudmonkey sync"
print "  cloudmonkey set paramcompletion true"
print "Parameter completion may fail, if the above is not run!"

setup(
    name = 'cloudmonkey',
    version = __version__,
    author = __project__,
    author_email = __projectemail__,
    maintainer = __maintainer__,
    maintainer_email = __maintaineremail__,
    url = __projecturl__,
    description = __description__,
    long_description = "cloudmonkey is a CLI for Apache CloudStack",
    platforms = ("Any",),
    license = 'ASL 2.0',
    packages = find_packages(),
    install_requires = requires,
    include_package_data = True,
    zip_safe = False,
    classifiers = [
        "Development Status :: 5 - Production/Stable",
        "Environment :: Console",
        "Intended Audience :: Developers",

use_setuptools()
    from setuptools import setup, find_packages

from cloudmonkey import __version__, __description__
from cloudmonkey import __maintainer__, __maintaineremail__
from cloudmonkey import __project__, __projecturl__, __projectemail__

try:
    import readline
except ImportError:
    requires.append('readline')

setup(
    name = 'cloudmonkey',
    version = __version__,
    author = __project__,
    author_email = __projectemail__,
    maintainer = __maintainer__,
    maintainer_email = __maintaineremail__,
    url = __projecturl__,
    description = __description__,
    long_description = "cloudmonkey is a CLI for Apache CloudStack",
    platforms = ("Any",),
    license = 'ASL 2.0',
    packages = find_packages(),
    install_requires = [
        'Pygments>=1.5',
        'prettytable>=0.6',
    ],
    include_package_data = True,
    zip_safe = False,
    classifiers = [